Welcome
I am Olena Malynovska, an expert in media and communications. I help build greater cooperation with media outlets in Armenia, Azerbaijan, Belarus, Georgia, Moldova, Ukraine and the EU.
At the EU Neighbours East project, I introduced the media partnership approach to working with media. This is based on co-production, cooperation, fostering mutual interests and facilitating greater involvement. Media partnerships are a way to embrace greater collaboration through less prescriptive approaches, offering more inclusive opportunities for media partners to produce interesting and useful content for audiences on themes such as common values, democracy and international cooperation.
Let’s OPEN EAST together!
The media partnership approach is an innovative way of working with media, and it shows positive results:
50 million people reached via TV, radio and online outlets and 19 million through social media
5600 TV reports, radio broadcasts and publications appeared in Eastern Partnership (EaP) media outlets
600 media outlets in the network
530 videos, podcasts and stories produced in eight languages
52 media events and press tours organised and supported (including the EaP Summit 2017, high-level EaP conferences in 2018 and 2019 and the EaP Media Business Forum 2019)